While notability of the business is subjective, keep in mind that Whatsapp defines notability as: “ a well-known business that has a substantial presence in news articles from publications with sizable audiences”Įxisting Exotel customers who have phone numbers operational on Whatsapp can raise a request by sending an email to articles & news mentions of your business/ brand while raising the request will help us make a case for an OBA with Whatsapp. The display name is approved and adheres to guidelines The phone number has 2-step verification enabled.

Make sure you have completed verification for your Facebook business manager account. The phone number is functional on Whatsapp and is already a business account. Well-known brands with a wide consumer base are more likely to get OBA request approval.Įligibility criteria to apply for an official business account However, we have seen a very small percentage of businesses get approval for an OBA. Who can apply for an Official Business Account?Īny business with a business account is eligible to request an official business account. The name of the business is visible even if the user hasn't added the business to their address book. WhatsApp verifies the authenticity of a brand for every account on the WhatsApp Business Platform.Īn official business account has a green checkmark badge in its profile and chat thread headers. This is how an official business account phone number appears to customers on Whatsapp.īy default, any account using the WhatsApp Business Platform or WhatsApp Business App is a business account. Whatsapp only grants an OBA to businesses where it has verified that an authentic and notable brand owns the account. Hence, making it easier for customers to identify and recall the brand/ display name of the business. What is an official business account (OBA)?Īn official business account has the display name along with a green checkmark in the chat list, chat screens, chat groups, and contacts view instead of the phone number. This is how a business account phone number appears to customers on Whatsapp.

In all other views, the phone number would be displayed. When a business initially onboards Whatsapp business API, they start off with a business account for their phone numbers.įor a business account, the display name of the phone number is shown in the contact view ( details) of the phone number. Modified on: Sun, 11 Sep, 2022 at 1:36 PM

Solution home Messaging Whatsapp Whatsapp Business API: Applying for Official Business Account (Green Tick )?

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